English Definitions


Brand: Product’s identity and the feelings and values customer associate with.

Marketing: Process of creating/developing/promoting/selling goods and services to customers by managing their interest and need for the product.

Focus Group: A group of people are asked by a company to talk about their likes/dislikes concerning a product in marketing.

Brand Loyalty: Consumer’s commitment and their habit of buying it regularly.

Bandwagon effect: When something becomes popular quickly as people follow the example set by the others.

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