Is FOX News over with their biased reports?

Source Citation of Article Analysed:

“California Lawmakers Seek to Ban Imitation Firearms.” Fox News. FOX News Network, n.d. Web. 24 Nov. 2013. <http://www.foxnews.com/politics/2013/11/24/california-lawmakers-seek-to-ban-imitation-firearms/>.

This article reflects upon the incident, which had occurred in October this year, where a 13-year old boy, Andy Lopez was shot dead by a local Sheriff as he was carrying a fake rifle. I chose to reflect upon this topic, as I have been watching English news channels for the past months, and I started to realize that there are many incidents reporting on kids and teenagers being shot and killed by the U.S Police. Anyways, this article reports that recently, the lawmakers of California are trying to ban the manufacturing and sales of toy guns and rifles, which their appearance look exactly as of those that are real. The article does not have an author, and is published by the FoxNews.com. It reports in a way that shows that this news was reported in accordance to their perspective, because we know from the article that it reports in a way to make the reader think that the death of this teenager was the fault of the teenager himself, and should not be blamed upon the sheriff. However, judging by an article reporting the original incident, I prospect that this fatal death was due to the miss and unawareness of the Sheriff rather than the boy’s responsibility of holding a toy gun. From such thinking, I perceive from this article that FOX News is still biased.

English Definitions

Advertisement:

Brand: Product’s identity and the feelings and values customer associate with.

Marketing: Process of creating/developing/promoting/selling goods and services to customers by managing their interest and need for the product.

Focus Group: A group of people are asked by a company to talk about their likes/dislikes concerning a product in marketing.

Brand Loyalty: Consumer’s commitment and their habit of buying it regularly.

Bandwagon effect: When something becomes popular quickly as people follow the example set by the others.

Powerful Women Representations

During class, we have looked at several media that depicted the presence of women as ‘strong’, ‘persistent’, and ‘powerful’, such as the movie trailer of, ‘The Proposal’. This movie, I have seen before, is about a man and a woman, which their relationship is a hired worker to a boss, who both forcefully have to pretend that they are a couple that are about to get engaged. The reason for this is because the woman (Margaret) has to deport the country and in order to prevent so from happening, she makes a decision to pretend that she and her worker (Andrew) are getting engaged. In this movie, the female character is portrayed as really powerful in comparison to the male. Margaret has a really strong power in terms of authority, mainly because she is the ‘boss’, so she is in the position of the social status where she can tell Andrew to do whatever she wants him to do. Because of this, her attitude towards him throughout the movie implies her obstinacy and powerfulness.

 

Furthermore, media that depicts women as strong can be found more on movies such like, the ‘Biohazard/Resident Evil’ series.

Resident Evil: Afterlife Trailer

In this movie series is a main female character called Alice, who physically fights against numerous number of residents who have turned into zombies because of a virus that was unintentionally spilled and spread through the breakage of a single chemical test tube. Although in reality it is nearly impossible that a women or even any human can defeat every single zombie that approaches, Alice has long survived in accordance to her physical fitness and her exceptional ability to handle guns and other weapons. She has not only defeated all zombies, but she has also been fighting to defeat her biggest rival, the Umbrella Corporation. This is a renown company for creating consumer products but on the back, they secretly conduct bio-genetic engineering, and the spilling of the ‘T-Virus’ was due to the accident of this company. Throughout the movie series, the Umbrella Corporation tries to capture Alice and create many clones of her because of her ‘desirable’  fit body. Alice tries to run away from those who work for Umbrella. The image of the female character is portrayed as very powerful, to the point that even hundreds of men who are attempting to capture only one woman, does not succeed. From this, I think that from my perspective, the women is depicted as too powerful, and far different to the reality (the reality of the physical ability of women).

 

Such media applies wrong interpretation to the society. It may impact the way women think; that being ‘strong’ and ‘powerful’ is the true definition to being ‘attractive’. It may also affect the views of men; that remaining more calm and maintaining obedience against women will make one attractive, and the men in the society may turn hesitant.

Analysing Stereotypes In Advertisements

During the past few English classes, we have been discussing about the definition of stereotypes, and how they are portrayed in the ‘media’ such as magazine advertisements, posters, and T.V commercials. Last week, we were assigned to look for advertisements that grossly portrayed stereotypes of people, and from the few of the posters that I found on the internet, the following poster from a renown beauty cosmetic franchise, ‘Dove’, gave me a really strong impression because it was the most intense, as it strongly depicted racial stereotypes.

(Image Source: http://www.dailymail.co.uk/femail/article-1390312/Soap-giant-Dove-accused-racism-body-wash-advert.html)

The release date of this advertisement is undefined however, daily mail’s article criticizing this ad was published in May of 2011. As obvious, this poster advertises a series of body wash, which its target seems to be female of young age, teenagers to women in the mid 30s according to the physical appearance of the models. It seems to be another beauty advertisement however, racism is grossly portrayed.

As you may see, in the background of the three women are two big photos that show the before and after of an enlarged photo of the surface of a skin. Its own purpose for showing a before and an after is to show the effectiveness of cleaning the pores of skin by using this product. However, as seen, there are three women of different skin tone, hair colour, and body style, in front of the images.

 First of all, the ‘dark’ skinned women, who is slightly round and slump in terms of body shape stands at the very left position. The next person to the right is tan and pale, and a slightly slimmer than the woman at the very left. The third woman at the very right has a really light skin color, and has the most slimmest body style of them all. Because of the ‘before’ image on the left and the ‘after’ image on the right, it makes it seem as if the first dark-toned woman depicts the before and the light-toned woman is depicting the after. This gives an impression to the audience such that a lighter skin colour is often perceived as the definition of ‘beauty’ by the social and on the contrast, a darker skin colour is not so accepted. This poster may also convey a message that, by using this product, a person’s skin colour will get lighter, and from my point of view, this could mean that the ‘darkness’ from a dark skinned people is being raised as something dirty (for example mud or dirt) that could be washed, and it may portray that having dark skin is ‘dirty’. Additionally, the poster also challenges racial stereotypes by their body style. As mentioned in the beginning, the dark-toned woman has a slightly round body style as where the light-toned woman is slim even though body style of each person does not depend much on their race.

Secondly, the phrase endorsed at the bottom of the media as seen, ‘Visibly more beautiful skin from the most unexpected of places-your shower’ denotes as if ‘more’ beautiful skin means having a lighter-tone of skin. Here, I also think that the usage of the word ‘visible’ creates a great impact to the sentence because it is clearly pointing that beauty is referred to one’s physical appearance.