SEIRA'S blog

             I think our website is effective in teaching people about CSR because it explains  what CSR is and gives examples in detail      with hyperlinks for more information. It also uses a famous company and a real life situation so it is easy for people to understand. Not only does this website teach what a CSR is but it also teaches why companies use CSR, (to cover up the bad things of their comapany).

I think our website is fair and balanced because it doesn’t have one opinion or perspective. We included both good things and bad things about the company. We put in our opinion about Mcdonald’s, which isn’t biased, and is written by what we think about the information we found out.

Overall, I think our group work was better than other groups because everyone at least completed their part, but it always ends up with one or two working really hard and the other one not knowing exactly what to do, or waiting for someone to tell them what to do. There were some parts on the website with many information, but another part with not that many information so balancing the information was hard. With group work, it is good that parts are divided and one individual does not have to finish everything, but the effort given in each part is different so there is one person editing everyone else’s part. We communicated well though and the product ended good.

I think CSR is an effective strategy because most people will just look at the front cover of the company and decide whether the company is good or not. If the companies front cover is good by engaging in many different CSRs, the company will start getting profit. Most of the time, journalists and enemies of the company will be the one who will research about the bad things of the company and spread it to the world so customers would not know about it if those people don’t spread the news. For example, I don’t think consumers knew about how Mcdonald’s made their food and how they make their product affect the environment before journalists, scientists, etc revealed them, and even though the information is revealed, all the customers think about is how tasty the food is and if they feel like eating it at the moment. Some might be affected by the cruel reality but then if a big company like Mcdonalds is sued and shuts down all its restaurants, the majority of the costumers will be upset and want the company back. So if Mcdonalds is being criticised, they can increase their CSR to make their company look good.

Yes, YIS is engaged in CSR, for example donations for Tohoku, the One yen drive, schools to schools program (cambodia). I think this school is not doing this for advertisement and profit but also for the experience for the students and to actually help the people out there who need YIS’ help.

Link to website