What is media?
Media, it is something that we always interact and live with in our daily lives today. It has become one of our primary sources of information. However, these types of media are biased in their own ways. This is where perspective comes in. Each media is responsible of conveying its own type of message, through the text type features present in the medium.
A student named Ken decided to focus his topic on anti smoking. He would view this topic through different medium perspectives such as info graphs, medical studies, advertisements, editorials, etc. For example, the info graph would display scientific numerical data that supported the idea of a negative attitude towards smoking. This data would show the average life expectancy of smokers, or percentage of smokers getting lung cancer. The medical studies were harder to understand, as the writing used sophisticated language. However, the opinion felt reliable as it was coming from a professional who has dealt with patients. The advertisement poster would convey the message that smoking caused premature ageing. This was presented through an old looking woman smoking, whilst blowing out the candles of a birthday cake that stated 42. Mediums such as these helped support the negative attitude towards smoking.
Julius decided to investigate the perspectives on Propaganda. The mediums he chose were poster, political cartoon, an interview, etc. Most of his mediums would convey a negative perspective towards propaganda. What I found most interesting on his poster was the political cartoon. The cartoon shows an Israeli solider stepping on top of a Palestinian, whilst clogging up the ears of the earth with bricks. By looking at the cartoon, it was obvious what sort of message it was trying to convey. As the bricks had “lies” written on them, the Israelis are oppressing the Palestinians and telling the world lies through propaganda. However, the medium “article” talks about the different situations the US has used propaganda for their advantages. It was very interesting to see the different perspective present towards propaganda, both negative and positive.
Giulio researched the different perspectives the media viewed on KFC. The types of media he researched were TV advertisement, news article, video clip, street art, etc. Giulio was one of the first students to implement the medium “street art”. The street art was a drawing of a fox biting on Colonel Sander’s head. Giulio interpreted this as a representation of the horrible ways the chickens were treated. He stated that the fox was the chicken, and that as they are mistreated, they would eat anything, such as Colonel Sander’s head. However, I thought that the street art represented the anger and hatred the animals had towards the way KFC treated them. This anger lead to the fox ripping off Colonel Sander’s head. However, there are many ways to interpret this street art, as there were no words that stated what the message really was. Although our opinions did not match up, it was very interesting to have this discussion with him. The video clip he shared with us was a shocking footage of KFC workers hosing down their chicken on the floor. This clip revealed how unhygienic the system is, which creates a bad image of KFC. However, as the video clip was taken by a random person, it is uncertain that the video is conveying the truth. It would had been intriguing if he had discussed about the reliability of the source.
This English unit was something different. After analysing many texts and poems, analysing a medium was captivating. This difference was what made me enjoy this topic. It also made me realise the difficulty of analysing a medium, especially advertisements, comics and posters. During this project, I tried to analyse an Instagram post about diet sodas. However, I would have no idea how to start my analysis, as I had never even thought of analysing such a medium.
I think a lot of us overlook the message of a particular media. This is because we are always so attached to it, that we miss out the obvious. People need to understand that a poster is not just photos with words.