1. What are the strengths and weaknesses of your work during each step of the graphic design process?
Define the task: I think that I have all the information needed to define my task, telling me when its due, what size the actual design has to be, who’s the client and etc. However, it is too simple and looks boring because I only wrote notes and not any drawings.
Research: I think for my research stage, I did quite well because I wrote in detail about what I like about each design. I included 3 good designs, and 1 design that I wouldn’t want to use. I also included a mini sketch/thumbnail of each design in my own way and how I would change it. I think that since my research section is thin and long, it is hard to read what I wrote. In addition, everything looks so jammed. I could have used the space more wisely.
Research page from sketchbook
Brainstorm: I think I did not that well on my brainstorm, because I didn’t spend a lot of time on it. I kind of just jotted down my thoughts and just left it. In addition, it is not visually interesting to read and I only have a few ideas, without any details. However, I did include colour, but I think I could have worked harder on the brainstorm as it is one of the most important section in order to plan/make the final design.
Sketching: I think that I added a lot of detail into my sketches, especially on the part where I explain which design I like the best. I described why I like the design the most, and the challenges of the design. Because this was a rough sketch, I didn’t include any colour, but I think I should have, just to show how the design will turn out, and represent the mood of the design. Again, my sketching section is not visually interesting, and looks normal and not that appealing. I think I should have used colour pens/pencils for the writing and colouring in, to make it look more interesting.
Design direction: I think my design direction is good as I made sure the lines were easy to see, as I used markers, and I coloured in the two designs. I also tried not to include a lot of words, and just a few. However, I think I should have explained why I chose that particular design and why I didn’t choose the other one.
Design Direction page from sketchbook
Tight sketch: I think that my tight sketch is okay, as I made sure the design was the actual A4 size. However, although I did measure the dimensions, they were not accurate, making my banners of my final design look a bit slanted. In addition, I did not write down the actual dimensions on the tight sketch. However, this was not really a problem for me, as I scanned the banner to my computer. But as I said before, if I was careful with my tight sketch and was precise with my dimensions, the shield part of my final design would have looked straight.
Client review: I think that my client review section is too short, and is just words. However, I did include everything my clients said, and I used colours to make the page look more bright. However again, it looks empty because I didn’t include any visuals, making the page look visually uninteresting. In addition, I think that I should have asked the clients more specific questions because I asked general questions. I should have asked what fonts I should use and such. However, I was able to tell them why I chose to do a certain thing.
Finalising: I think that I did well on choosing the fonts, and making the lines more clearer. I spend the most time on finalising my design. I zoomed in as far as I could and painted the areas that were pixilated, from the scanning. Again, I think I could have worked more on straightening the banners, because I could have erased the lines from the scan and added a new straight line.
2. Evaluate your final work. Discuss color scheme, font, composition, spacing, mood and target audience.
The colour scheme of my final product is triad, including the colours of the landmarks of Minatomirai. They are red (the background colour), blue (Mount. Fuji), and yellow/orange for the buildings. I made the colours of the buildings tint, and the background more vivid. The font I used for this design are, American Type writer for YOKOHAMA, Karl Wright for INTERNATIONAL SCHOOL and MIDDLE AND HIGH SCHOOL, Archistico for STUDENT, Dark is the Night for the HANDBOOK, and Cheese Cake for the 2014~2015. I used a variety of fonts to make the design look more visually interesting. I didn’t really plan which fonts I wanted to use, but rather just looked through some fonts online and on the fontbook. I think the fonts match well. I really like the composition of my design. I think there is more negative space, but the positive and negative space almost looks equal. I think by centering the sheild-ish thing, it shows how organised the school is, but the variety of fonts shows that there are variety of people and nationality in this school. The mood of this design is cheerful, and shows how bright the school is, because of the background colour, which is the school colour. The target audience of this design are both girls and boys in middle and high school. Although the design may seem a bit childish, I think it fits the target audience, because the design is not girly.
3. Explain how you used feedback when identifying strategies to develop and improve your work.
The feedbacks really helped me with my design. A lot of advice I received was to change the background colour. At that time, my background was bright red, making it look too aggressive. The majority of people said that they liked the landmarks, and how the design was simple. One feedback that really helped me was to change the small banners so they were facing the same way, which helped make my design look more organised. I did receive feedback from my clients and one suggestion I got was to make the landmarks bigger. Unfortunately, I could not do this because I already scanned the design. Another suggestion I got from the peer review was to change the font colour of the small banners. First it was white, but the person said that it was hard to read, so I changed it to grey, which was easier to read. These feedbacks, especially suggestions really helped me fix and make the final touches on my work.
Peer feedback and client review
4. What two things did you learn that will most help you as an artist and two questions that remain unanswered?
I learned that the planning stage is very important, as if you don’t plan well, there will be some mistakes in your final product. I didn’t plan well for this unit, which made is hard to remember what I did and such. Because of this, my book was also disorganised. I had to flip back through the pages because my stages were not in order. Another thing I learned is to be precise in my measurements and dimensions. As I mentioned earlier, because I wasn’t careful with my measurements, the banners look slanted. The first question that still remains is, Should I work more on the planning stage or on the actual product? The reason why I want to ask this is because I feel like both of these stages are very important, but I tend to spend more time on the actual product. My second question is, Does the message of my artwork have to be clear and big? Or can it be a small message and can you let the viewers think of the message themselves?