A lot of the times when we are looking at information on different medium, they give out different messages and moods. In our grade 10 English class we analysed different medium to see the different messages they convey. We had a media fair and each person made a poster on a topic of their choice and analysed different medium and showcased it in a poster.
I looked at three different people’s posters.
First one I looked at was about chicken nuggets by Yusa. She chose an advertisement, photo, article, video and a poster. The photo was subversive in a way which made a large impact on the audience. This was done by showing when mcDonalds make their chicken nuggets, they use the whole chicken. Most of these medium showed chicken nuggets as something negative. Although this advertisement was saying that even though children don’t like a lot of things, they will always like chicken nuggets. When I saw this advertisement, I wondered if this was a good way to promote their product. This is because chicken nuggets are considered unhealthy and using children to promote the brand is not very effective because it makes the audience think is this the right way to advertise a product. Children should eat a lot of healthy food and eat in a balanced manner especially because they are all still growing. Although making these children deny all the other healthy food and eat the chicken nuggets in the advertisement shows mcDonalds as a negative company that doesn’t care much about the customer’s health.
The second poster I looked at was Nana’s. Her poster was on sweatshops and the medium she chose were photo, video, poster, article and a PSA. All the medium she chose showed sweatshops as a negative thing. Although some medium came across stronger to the audience than the others. We discussed about how it is more powerful to have one type of medium rather than a combination of couple. For example there was a picture of a boy crying in a very bad condition of a sweatshop. Since it was just a photo without explanation, it allowed the audience to think about the boy what kinds of things the boy in the picture is going through. It is obvious that he is going through a lot of pain which is expressed through his tears but it made me think about other factors such as what kind of conditions he is in or why anyone should need to go through with an experience like this which made the picture send a strong and clear message. Also, there was a video where they only used texts to convey a message. Since there were no other things but the text to interpret, the message was very clear. Through a discussion with Nana, I thought that focusing on one medium to convey the message is a lot more powerful than a combination of different medium.
The last poster I looked at was Reece’s. His topic was on running and the medium he chose were video, article, photo, cartoon and a film trailer. A lot of the medium he chose were showing how running is a good thing and they were persuading the audience to run as well. Although this cartoon looked at running as a negative thing with a humor. It was interesting to see how the cartoonist showed running as a negative thing because usually running can be associated as a positive thing since it keeps you healthy. The documentary was also interesting because it focuses on women with children that wants to run for the Olympics and it shows empowerment of women. This made me think how running can show women’s power. It was a very powerful documentary and had to clearest message to me.
Through this media fair I have learned that different medium can have a different message and when we are looking at a medium we should think about how the medium affects its message.