This unit in art class, we have been learning about graphic design. Throughout the unit we have competed a few different designs including a poster for the Personal Project Blog and a unit poster for an art class. Our final project was a design for the YIS 2014-2015 School Handbook. While creating this design we followed a process that would help us create a successful design.
The Design Process
The first step of the process was to define the task. This was very simple, and only required us to listen to instructions from the teacher.
The next step was to research. This step is very important, because it could help us get ideas for the project and find out how to make a successful design. During this process, I think that I could have looked at more handbook cover designs, and collected more ideas. Although I did not look at too many different designs, I was able to find a few good designs that helped me come up with many ideas for the handbook cover.
Defining the Task & Research
The third step was brainstorming, I think that during this process I could have created a few more ideas, and explained more about what I wanted to create.
The fourth step was creating thumbnail sketches. I created six different thumbnail sketches that gave many options to choose from while working on the next step. I think that it was very useful to include many different designs, but I could have created a larger variety of designs during this step.
Brainstorm & Thumbnail Sketches
The next step was to develop a few of your thumbnail sketches. During this stage I created three different designs that were slightly different from my thumbnail sketches. I think that I was very successful in creating designs that had variety and were interesting.
Design Direction #2
The sixth step was to make an accurate sketch that would represent how the final design would look. In this step I chose three different designs, with one design being the main design. I think that I was able to choose good designs, but I should have been more specific while choosing these designs.
The seventh step was to receive client review. In this case, we asked the Head of School, Mr. Coutts for feedback on our accurate sketch. During this step I think that I asked good questions that helped me receive important feed back about my design.
The final step was to create our final project. I spent a lot of time on this step to make the design as good as it could be. I used all the feedback that I received, and made changes to my design from step six. During this step I think that I could have made a few more changes to my design, but overall, I think that I was successful in creating a design that looked good.
Finalizing the Design
The Final Product
I really like my final design for this project. Overall, it looks how I hoped it would look through the graphic design process. I think that color scheme that I used was very successful, because it features the school colors, which really shows school spirit. I think that I could have included more grey in the design, because it is one of the school colors. The font that I used was very simple and easy to read, so I think that it matched the design well. I also think that the composition was good, because the text and logo were placed along the lines of the rule of thirds.
Design with Rule of Thirds
I also think that the spacing was very interesting because it mixed crowded spaces (the lines) with the more simplistic design of the text and logo. I think that the mood definitely describes the mood of the school, because it is lively and energetic, like the YIS community. I also think that the design matches the target audience of middle school and high school students. The design is exciting while not being too childish.
While I was creating my design, I asked for feedback from my peers. This is very important, because to make a design interesting to different people, you need feedback from different points of view. I used a lot of this feedback while making the final design, because I wanted the design to be appealing to most people. For example, a few people commented on the spacing of the logo and the text, so I made edits to those sections.
During this unit I learned many different things that would help me in the future. Firstly, I learned that it is very important to receive feedback from many different people while creating something. This is a very important tactic that should be used while creating a design. Another thing that I learned was that it is important to create a variety of different ideas, so that you will have more to choose from when creating your final design. I think that in the future, I will use these techniques more often, because they really helped me while creating my final design.
At the end of this unit there were still some questions that I had about graphic design. One specific question is: What criteria will the client use to pick a handbook cover design? Another question is: When can I use the skills that I learned, in my daily life? In the future I hope to research these questions more, and find the answers.