Have you ever heard the phrase, “The medium is the message”? This past week in English class, we participated in a media fair which explored the meaning behind this phrase. Everyone in our class chose different topics to focus on, and then explored how different types of media portrayed the topic that we chose. During the media fair, we presented posters that we created about our topic, and spoke with other students about the different types of media that we focused on. We were also able to spend time looking at other people’s posters, and asking them questions about the topics that they chose. The main purpose for this event was to learn about different types of media, and learn a bit more about some new topics.
The topic that I created my blog post on was Tumblr. I researched five different sources which included a mix of both positive and negative opinions on Tumblr. I found it very interesting to see all these different perspectives, because I always see Tumblr in a positive way, but there are also some negative aspects to the website.
During the media fair, I visited a few different people and was able to learn more about their topics.
The first person that I visited was Adam, who was focusing on the brand Versace, and the way that it is conveyed through different types of media. The different types of media that he explored were, a magazine cover, a music video, Instagram posts, a news article, and a TV advertisement. In the magazine cover, Adam found that the photo that was used was an indirect way to advertise the brand, as the person on the cover was made to look like Medusa, who is the main part of the Versace logo. Next, in the music video, Adam explained that the video shows the viewer that Versace is equated with wealth, and this music video helps promote the brand. The next sources that Adam focused on were two Instagram posts. (post one | post two) He showed how the post could be a source of promotion for the brand, because many people look up to the star who posted the photo, and may become interested in the brand through her post. Next, Adam explained how a news article that he found, shed negative light on to the brand by focusing on how the brand had not paid their taxes. Finally, Adam focused on a TV advertisement which showed a collaboration between H&M and Versace, which he explained, was used to promote both brands, and widen the customer base of Versace. I thought that Adam’s poster was very interesting for me, because I usually don’t think about the different ways that brands can be promoted, without the brand putting up advertisements. When I spoke to Adam, we both agreed that the Instagram posts that he analyzed were the most interesting sources, because they are not a typical form of advertisement, but still benefit the brand greatly.
Next I visited Daniel who focused on the band iamamiwhoami. The different types of media that he found were, an interview, streamed content (a concert), a Facebook group, an article, and a blog post. Daniel explained that the interview was published to a popular channel and was generally positive or neutral towards the subject. Next, he explained that the streamed content or “concert” was very positive towards the band, as it was published the the band itself and focused on the singer’s relationship with the fans. Next, he explained that the blog post was generally very negative towards the band, and was used to express annoyance at the band. After that, Daniel explained that the article was neutral towards the subject, and seemed to be more reliable than the previous blog post. Finally, he explained that the Facebook group was used for fans of the band, and was generally positive towards the band, as it only included the perspective of those who enjoy listening to the band’s music. Overall, I thought that Daniel’s topic was very interesting, and was something that not many people would know about. I also thought that it was very interesting that he analyzed a Facebook group, because it is a very non-traditional medium. Daniel and I discussed a bit about the band, and how they have a good relationship with their fans.
Finally, I met with Kate, who focused on the movie, The Interview. First, Kate explained that the content of the movie was very controversial, there were a variety of different opinions about the release of the movie. The different types of media that she explored were, a poster, a movie trailer, an opinion column, a magazine article, and a news article from BBC. For the poster, Kate explained that the overall purpose was to promote the movie, so in general, the poster was very positive towards the movie. Next, she showed me that the trailer was also positive towards the movie, as it’s sole purpose was to encourage people to go and watch the movie. The next source, the opinion column, was a negative source because it told readers that they should not watch the movie. The following two sources were both positive towards the movie. The first source convincing readers that they movie was not actually that bad, and the second source saying that readers should support the release of the movie, because the film-makers were just using their freedom of speech. I thought Kate’s poster was very interesting, as she focused on a very controversial topic at the moment. I was actually very surprised that there were a lot more positive sources, because I expected that there would be a balance between those condemning the movie, and those promoting the movie. Kate and I discussed the controversy behind the movie, and both came to the conclusion that it was a very confusing issue, and we would probably have to see the entire movie to get a better understanding of the controversy.
For me, this media was a great way to learn a bit more about different topics, and get an understanding of different types of media and how they can be used to convey different ideas and opinions. I think that I was able to learn a lot about three topics which I didn’t know much about before, and learn a lot about different perspectives and opinions that people may have on different topics.