Forever 21’s Financial Troubles

The information in this blog post is based on information from this article from the Wall Street Journal. 


Major ‘fast-fashion’ retailer, Forever 21, has begun to reconsider its financial position, as  the retailer’s sales and profits have started to drop off. The company has considered different ways to finance their operations, including taking out a loan, and reducing their store size. The company is known for its extremely large storefronts, which come with a large price tag, which has not been paying off for the company. So far, they have had a tough time making use of these large spaces, so the company has decided to begin talks of scaling down their stores in certain locations. In addition, the company plans to take out a $150 million loan to finance the opening of new stores in South America, and support current stores that are struggling.

These business actions that Forever 21 is taking relate to the business concepts of change and strategy. The company is reacting to change in the apparel market, and a decrease in their sales, by taking action in order to preserve their company. Although the company is not in a dire situation, taking action, and moving with the flow of the market helps the company adapt and grow, which will allow it to be successful in the long term. These changes are also in the best interest of all of the stakeholders, as all the different parties are invested in the continued success of the firm. In terms of strategy, the actions that have been taken are all a part of the company’s strategy. At this point, their strategy is to maintain their success, as they have been extremely successful in recent years.

Overall, I think that the situation for Forever 21 is not extremely dangerous for the preservation of the company. Although there are clearly risks, such as not being able to pay back the large loan in time, or the failure of certain storefronts, I think that the company has taken the right action that will help them retain the success of their company. I think that the company has to be acutely aware of their financial situation, and quickly take action if they find that their sales and profits suddenly decrease. I also think that Forever 21 should reduce the amount of new storefronts that they open each year, and focus on making sure that all of their stores are operating smoothly, and creating profits for the company. After they have ensured that their current stores are in good shape, then they should start to create more stores. I think that doing this would allow the company to have a good foundation for expanding their operations.

Do animals have morals?

I personally think that animals have morals, but they extent to which they reach are significantly less than the morals of humans.

In this video, there are multiple examples of animals being fair and participating in selfless acts. For example, they found that bonobos (primates) would share food with each other.

However, I think that becuase these animals were in situations where their lives were not in danger, and they had no need to fight for their survival, they were much more empathetic. I think that if they were put in a situation where they needed to assure their survival, they would be less likely to help out another animal.

While humans might also react similarly, I think that most people would give more consideration to helping the other person, while also saving themselves, than an animal would, as their main instinct is survival.

GoPro & Marketing Strategies

The information in this blog post is based on this article by Ardath Albee.

The article that I chose focuses on the company GoPro, which produces light-weight, heavy-duty cameras along with other types of camera accessories. Their products are targeted towards adventure seekers such as surfers, snowboarders or mountain bikers. The article goes into GoPro’s marketing strategy, which in part, contains user generated content (UGC). UGC is a strategy which involves using the customer’s media, produced using the GoPro, and using that as a way to engage and create a relationship with their customers. GoPro utilizes this strategy by sharing their customer’s media on their website, which works to inspire other, or potential GoPro users to go on their own adventures and “Be a Hero” (GoPro’s tagline) Continue reading

To what extent do you “care whether your beliefs are true”?

I personally do care if my beliefs are true, becuase there would be no point in believing something that is not true, at least in my own mind. I think that it is very important to be able to justify why you believe something, even if others disagree with you. I find it difficult to believe that people would just blindly believe something without evidence or some justification behind their belief. Continue reading

H&M High End Marketing

The information in this blog post is based on this article from Business of Fashion.

H&M is a ‘fast fashion’ retailer based in Sweden. The company sells inexpensive clothing in many countries around the world.


H&M has initiated a new marketing strategy, to increase their customer base. Recently, the company has begun to follow in the steps of high end fashion companies in terms of their marketing.

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“We see the world, not as it is but as we are.”

Personally, I agree with the statement by Talmund, “We see the world, not as it is but as we are”.

While looking at this statement, I think it is important to consider the question, How do we know that we are experiencing the world as it is, rather than an altered version of the world caused by our own personal biases? I think that it can be easy for us to forget in our daily lives, that everything we experience is a result of our unique perspective mixed with the actuality of the world.

In the past three online lessons, we have explored how perspective and bias can change our view of the world. Based on what we have learned, and my own personal experience, I agree with the statement given by Talmud.

For example, in the second lesson of this unit we explored the parable of the six blind men and the elephant, which was about how our own personal bias can change the way that we perceive the world. In this parable, each of the six men perceived that the elephant had a different shape due to their inability to see the full form of the elephant. This is a clear example of how our own personal bias (‘as we are’) can change how we see the world.

I also agree with this statement based on my personal experience. It would be impossible for everyone to see the world in the same way, as we all have different emotional connections to things, and the impact of the things that we see in the world very from person to person. Additionally, if were were all to see the world ‘as it is’ there would never be any conflict between groups or people, because everyone would have the same viewpoint on everything. However, in our world, this is not the case, and conflicts occur constantly, showing that everyone has a different way of understanding the world around them.

To conclude, I agree with the statement, “We see the world, not as it is but as we are” by Talmund. I feel that this statement accurately represents the world around us, and the varying perspectives that we all hold.

ULTA Beauty – Loyalty Program

The information in this post is based on this article.

ULTA Beauty is a company which sells makeup and other beauty items from multiple brands such as OPI, bareMinerals and NYX. ULTA Beauty is based in the United States and has many branches around the country.


Currently, ULTA has been focusing on creating new strategies to help them grow as a company. Many of these strategies were implemented after the induction of their current CEO, Mary Dillon, in 2013. Continue reading

Kubota CSR

The information in this blog post is based on the following article and editorial:

  1. Kubota to pay asbestos victims
  2. Responsible decision on relief


Kubota is a company which produces tractors and other heavy machinery, and is based in Osaka, Japan. The company previously operated a factory in Amagasaki, a city adjacent to Osaka. Before 2005, it was found that this factory was contaminated with asbestos, which caused factory workers to contract serious respiratory illnesses. However, in 2005, it was discovered that even those who spent a significant amount of time within close proximity to the contaminated factory could also contract asbestos related illnesses.

Continue reading – Standing Out in a Wildly Competitive Marketplace

The information in the following blog post is based upon this article.

Screen Shot 2015-09-29 at 9.38.51 PM is a website and blog which publishes a multitude of ‘feel-good content’. was created by two entrepreneurs, Alex Zhardanovsky and Joe Speiser, who originally started the website,, which sold a variety of pet supplies. The two entrepreneurs often published animal related content to the Petflow website in order to increase their customer base. They found that their audience was very interested by the positive content that they posted. In 2014, they chose to focus their efforts into publishing content to Petflow’s blog, and suddenly, the traffic to the website began to grow. The two men also realized that they enjoyed publishing media, so in September of the same year, they decided to create Much of the audience from their previous venture carried over to their new website, and quickly became a success. The website continues to publish ‘feel-good content’ to a very large audience.

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