Do animals have morals?

I personally think that animals have morals, but they extent to which they reach are significantly less than the morals of humans.

In this video, there are multiple examples of animals being fair and participating in selfless acts. For example, they found that bonobos (primates) would share food with each other.

However, I think that becuase these animals were in situations where their lives were not in danger, and they had no need to fight for their survival, they were much more empathetic. I think that if they were put in a situation where they needed to assure their survival, they would be less likely to help out another animal.

While humans might also react similarly, I think that most people would give more consideration to helping the other person, while also saving themselves, than an animal would, as their main instinct is survival.

GoPro & Marketing Strategies

The information in this blog post is based on this article by Ardath Albee.

The article that I chose focuses on the company GoPro, which produces light-weight, heavy-duty cameras along with other types of camera accessories. Their products are targeted towards adventure seekers such as surfers, snowboarders or mountain bikers. The article goes into GoPro’s marketing strategy, which in part, contains user generated content (UGC). UGC is a strategy which involves using the customer’s media, produced using the GoPro, and using that as a way to engage and create a relationship with their customers. GoPro utilizes this strategy by sharing their customer’s media on their website, which works to inspire other, or potential GoPro users to go on their own adventures and “Be a Hero” (GoPro’s tagline) Continue reading

To what extent do you “care whether your beliefs are true”?

I personally do care if my beliefs are true, becuase there would be no point in believing something that is not true, at least in my own mind. I think that it is very important to be able to justify why you believe something, even if others disagree with you. I find it difficult to believe that people would just blindly believe something without evidence or some justification behind their belief. Continue reading

H&M High End Marketing

The information in this blog post is based on this article from Business of Fashion.

H&M is a ‘fast fashion’ retailer based in Sweden. The company sells inexpensive clothing in many countries around the world.

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H&M has initiated a new marketing strategy, to increase their customer base. Recently, the company has begun to follow in the steps of high end fashion companies in terms of their marketing.

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“We see the world, not as it is but as we are.”

Personally, I agree with the statement by Talmund, “We see the world, not as it is but as we are”.

While looking at this statement, I think it is important to consider the question, How do we know that we are experiencing the world as it is, rather than an altered version of the world caused by our own personal biases? I think that it can be easy for us to forget in our daily lives, that everything we experience is a result of our unique perspective mixed with the actuality of the world.

In the past three online lessons, we have explored how perspective and bias can change our view of the world. Based on what we have learned, and my own personal experience, I agree with the statement given by Talmud.

For example, in the second lesson of this unit we explored the parable of the six blind men and the elephant, which was about how our own personal bias can change the way that we perceive the world. In this parable, each of the six men perceived that the elephant had a different shape due to their inability to see the full form of the elephant. This is a clear example of how our own personal bias (‘as we are’) can change how we see the world.

I also agree with this statement based on my personal experience. It would be impossible for everyone to see the world in the same way, as we all have different emotional connections to things, and the impact of the things that we see in the world very from person to person. Additionally, if were were all to see the world ‘as it is’ there would never be any conflict between groups or people, because everyone would have the same viewpoint on everything. However, in our world, this is not the case, and conflicts occur constantly, showing that everyone has a different way of understanding the world around them.

To conclude, I agree with the statement, “We see the world, not as it is but as we are” by Talmund. I feel that this statement accurately represents the world around us, and the varying perspectives that we all hold.

ULTA Beauty – Loyalty Program

The information in this post is based on this article.

ULTA Beauty is a company which sells makeup and other beauty items from multiple brands such as OPI, bareMinerals and NYX. ULTA Beauty is based in the United States and has many branches around the country.

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Currently, ULTA has been focusing on creating new strategies to help them grow as a company. Many of these strategies were implemented after the induction of their current CEO, Mary Dillon, in 2013. Continue reading

Kubota CSR

The information in this blog post is based on the following article and editorial:

  1. Kubota to pay asbestos victims
  2. Responsible decision on relief

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Kubota is a company which produces tractors and other heavy machinery, and is based in Osaka, Japan. The company previously operated a factory in Amagasaki, a city adjacent to Osaka. Before 2005, it was found that this factory was contaminated with asbestos, which caused factory workers to contract serious respiratory illnesses. However, in 2005, it was discovered that even those who spent a significant amount of time within close proximity to the contaminated factory could also contract asbestos related illnesses.

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LittleThings.com – Standing Out in a Wildly Competitive Marketplace

The information in the following blog post is based upon this article.

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LittleThings.com is a website and blog which publishes a multitude of ‘feel-good content’. LittleThings.com was created by two entrepreneurs, Alex Zhardanovsky and Joe Speiser, who originally started the website, Petflow.com, which sold a variety of pet supplies. The two entrepreneurs often published animal related content to the Petflow website in order to increase their customer base. They found that their audience was very interested by the positive content that they posted. In 2014, they chose to focus their efforts into publishing content to Petflow’s blog, and suddenly, the traffic to the website began to grow. The two men also realized that they enjoyed publishing media, so in September of the same year, they decided to create LittleThings.com. Much of the audience from their previous venture carried over to their new website, and LittleThings.com quickly became a success. The website continues to publish ‘feel-good content’ to a very large audience.

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Media Fair

Have you ever heard the phrase, “The medium is the message”? This past week in English class, we participated in a media fair which explored the meaning behind this phrase. Everyone in our class chose different topics to focus on, and then explored how different types of media portrayed the topic that we chose. During the media fair, we presented posters that we created about our topic, and spoke with other students about the different types of media that we focused on. We were also able to spend time looking at other people’s posters, and asking them questions about the topics that they chose. The main purpose for this event was to learn about different types of media, and learn a bit more about some new topics.

my poster
My Poster

The topic that I created my blog post on was Tumblr. I researched five different sources which included a mix of both positive and negative opinions on Tumblr. I found it very interesting to see all these different perspectives, because I always see Tumblr in a positive way, but there are also some negative aspects to the website.

During the media fair, I visited a few different people and was able to learn more about their topics.

adam's poster
Adam’s Poster

The first person that I visited was Adam, who was focusing on the brand Versace, and the way that it is conveyed through different types of media. The different types of media that he explored were, a magazine cover, a music video, Instagram posts, a news article, and a TV advertisement. In the magazine cover, Adam found that the photo that was used was an indirect way to advertise the brand, as the person on the cover was made to look like Medusa, who is the main part of the Versace logo. Next, in the music video, Adam explained that the video shows the viewer that Versace is equated with wealth, and this music video helps promote the brand. The next sources that Adam focused on were two Instagram posts. (post one | post two) He showed how the post could be a source of promotion for the brand, because many people look up to the star who posted the photo, and may become interested in the brand through her post. Next, Adam explained how a news article that he found, shed negative light on to the brand by focusing on how the brand had not paid their taxes. Finally, Adam focused on a TV advertisement which showed a collaboration between H&M and Versace, hm versace 左_0which he explained, was used to promote both brands, and widen the customer base of Versace. I thought that Adam’s poster was very interesting for me, because I usually don’t think about the different ways that brands can be promoted, without the brand putting up advertisements. When I spoke to Adam, we both agreed that the Instagram posts that he analyzed were the most interesting sources, because they are not a typical form of advertisement, but still benefit the brand greatly.

daniel's poster
Daniel’s Poster

Next I visited Daniel who focused on the band iamamiwhoami. The different types of media that he found were, an interview, streamed content (a concert), a Facebook group, an article, and a blog post. Daniel explained that the interview was published to a popular channel and was generally positive or neutral towards the subject. Next, he explained that the streamed content or “concert” was very positive towards the band, as it was published the the band itself and focused on the singer’s relationship with the fans. Next, he explained that the blog post was generally very negative towards the band, and was used to express annoyance at the band. After that, Daniel explained that the article was neutral towards the subject, and seemed to be more reliable than the previous blog post. Finally, he explained that the Facebook group was used for fans of the band, and was generally positive towards the band, as it only included the perspective of those who enjoy listening to the band’s music. Overall, I thought that Daniel’s topic was very interesting, and was something that not many people would know about. I also thought that it was very interesting that he analyzed a Facebook group, because it is a very non-traditional medium. Daniel and I discussed a bit about the band, and how they have a good relationship with their fans.

kate's poster
Kate’s Poster

Finally, I met with Kate, who focused on the movie, The Interview. First, Kate explained that the content of the movie was very controversial, there were a variety of different opinions about the release of the movie. The different types of media that she explored were, a poster, a movie trailer, an opinion column, a magazine article, and a news article from BBC. For the poster, Kateinterview_xxlg explained that the overall purpose was to promote the movie, so in general, the poster was very positive towards the movie. Next, she showed me that the trailer was also positive towards the movie, as it’s sole purpose was to encourage people to go and watch the movie. The next source, the opinion column, was a negative source because it told readers that they should not watch the movie. The following two sources were both positive towards the movie. The first source convincing readers that they movie was not actually that bad, and the second source saying that readers should support the release of the movie, because the film-makers were just using their freedom of speech. I thought Kate’s poster was very interesting, as she focused on a very controversial topic at the moment. I was actually very surprised that there were a lot more positive sources, because I expected that there would be a balance between those condemning the movie, and those promoting the movie. Kate and I discussed the controversy behind the movie, and both came to the conclusion that it was a very confusing issue, and we would probably have to see the entire movie to get a better understanding of the controversy.

For me, this media was a great way to learn a bit more about different topics, and get an understanding of different types of media and how they can be used to convey different ideas and opinions. I think that I was able to learn a lot about three topics which I didn’t know much about before, and learn a lot about different perspectives and opinions that people may have on different topics.