I looked at 2 commercials for this task in I+S, the Razer Blade “commercial” and the Old Spice body wash commercial (its actually a compilation)
Razer Blade I think that the Razer Blade commercial succeeds in making me interested in the product. One thing that I found was they used repetition and emphesis on the main point that it is the “World’s Thinnest Gaming Laptop” and this is to impress the audience and make them feel as if they are special if they have the “World’s Thinnest Gaming Laptop”. Other points they bring up in the video are that it is powerful and portable, this is to appeal to their target audience of “Gamers” who they hope will buy the laptop because it is exactly what they would want.
In this commercial they emphesize the fact that the body wash can block body odor for up to 16 hours. This product is aimed towards men, specifically men who have trouble with body odor. The commercial has a quite muscular man starring in it which will make the veiwer think that if they use the body wash they will not only smell good for 16 hours, but also seem like the man in the video. There is a large presence of the word “Power” as well as explosions which also will appeal to most men as it is entertaining.