In this unit, we learned about how texts can change minds. We analyzed ads and poems and saw the use of pathos in the texts. One of the important things I learned was persuasive techniques such as rhymes, metaphors, similes, personification, onomatopoeia, proportion, use of colors, and composition. Our first project was to make a screencast which analyzes and compares a poem and an ad, and decides the more effective text. Our second project was to create an ad or poem about a global issue. The global issue for my ad was climate change.
After we finished our texts, we looked at each other’s. My favorite one was an ad called, ‘SAVE THE CORALS KEEP THE OCEAN HEALTHY’ by Hyewon. This ad addresses the issue of global reef threats. It is an important issue because reefs are very important in the ocean and nature in general. When we destroy reefs, we also destroy homes of many sea creatures. We must stop it before it goes too far and we won’t be able to reverse what we have done. The ad shows a serious tone by using colors. It uses dark blue which can represent seriousness. The white text stands out in a dark color too. Also, the proportion and composition makes the ad more effective. The plastic bag is quite big comparing to the fishes in the background, and is near the white text so it makes the bag stand out, and shows a depressing mood.
I think pathos techniques are very effective because it makes it strongly persuasive and convincing to the audience, and interesting. It can make the audience feel empathy, and encourage them to do something. I believe that pathos is a powerful way to tell the message effectively and change people’s minds and thoughts.