Archive for Grade 11
17th January. We are now embarking on Part 4 of the IBDP Language and Literature course. We shall be studying two works in detail, a novel, ‘The Great Gatsby’, by F. Scott Fitzgerald, and a selection of poetry from ‘Songs of Innocence and Experience’ by William Blake. This part of the course is internally assessed by a recorded individual oral commentary. Samples of the commentaries are externally moderated.
We are beginning this part of the course with ‘The Great Gatsby’. During today’s lesson, please carry out the pre-reading research, as instructed on the study guide, and then read and make notes on chapter 1. Try to finish for homework.
11th December. We have looked at what is available on the Internet now and compared this with what was available in 2005, with some astonishment! There has been much consideration of, and debate about, the influence of the growth of the Internet socially, culturally, ethically and on life in general for many different people and societies. Following a formal (more or less!) debate on whether the Internet is a blessing or a curse, we compared how The Beatles achieved fame and fortune compared with a current superstar.
Your task now is to design a website and a promo video for an aspiring star. you should be ready to present this on Friday, 13th January. I hope you are not superstitious!
15th November. We have now analysed a variety of advertisements both online and in print and learned about advertising techniques and the structure of advertisements. We have also discussed issues of ethics and morality, the methods some business corporations use to create an image of political correctness and the steps some anti-advertising campaigners will take to discredit a product/business corporation. Your written task is a written analysis and deconstruction of one or two advertisements which you may create yourself as part of the task. Due date: 28th November.
Posted by devriesk
on November 15th,2011 Advertising
, Grade 11
Wednesday, September 28th. We shall now embark on our second unit, the language of advertising. ’Text’ in the IBDP A1 English Language and Literature Course is defined as anything from which information can be extracted and includes the widest range of oral, written and visual materials present in society. In this unit, we will study a range of advertisements. What makes a successful advertisement? We will be analysing the use of text and whether this is always necessary, the use of graphics, the importance of layout, allusion, stereotypes such as race, gender and social class, subliminal effects, target audiences and much more. You will be amazed!
Wednesday, 12th October. You are now going to find an advertisement that interests you and prepare an oral presentation of an analysis of this advertisement. Look for an advertisement that gives you plenty of breadth and depth for comment. Remember, it is important to structure your presentation clearly – don’t simply ‘ramble’ on. How are you going to engage your audience? Might some of the devices used in the art of persuasion be useful here? Due date to begin presentations: Friday, 17th October
We shall begin our study of Part 3 of the IBDP English A1 Language and Literature Course, Language and Mass Communication, with some research into the history of mass communication. You will probably be very surprised at some of the information you that comes to light.
September 1st. Hwk. Media timeline questions.
Our first unit will focus on oral communication and the art of persuasive speaking. We will analyse examples of powerful speeches from fiction and ‘real life’. Examples of speeches we will analyse are Mark Anthony’s funeral occasion after the assassination of Julius Caesar in the play of that name, Elizabeth I’s speech to the troops at Tilbury in the face of the invasion of the Spanish Armada, President Abraham Lincoln’s Gettysburg Address, an extract from Sir Winston Churchill’s “We shall fight them on the beaches …” speech and an extract from “I have a Dream” by Martin Luther King. As we analyse the speeches, we shall identify the devices used to create a powerful speech. What other factors are important to the ‘power’ – lack of it – in a speech?
16th September. Using all the knowledge you have now acquired about the art of persuasive public speaking, you are now going to select a topic of interest to you and write a persuasive speech. We will discuss the topics you have chosen next lesson. Give careful consideration to the focus of your topic, as well as who you are. Who is your intended audience? Where will you ba making the speech? Why will your audience want to come to listen to you?
19th September. Now write the speech. Be sure to think about how you will engage your audience’s attention and use a good range of the devices we have identified as important factors in creating a powerful, persuasive speech. Due date: Wednesday, 28th September.
SUMMER READING PROJECT
Before we begin working on Part 2 of the Language and Literature Course, Language and Mass Communication, we are going to spend some time finishing your summer reading project. You are going to tell the rest of the group about your book. You need to give a clear idea of plot, themes, characters, style and language, symbolism and any other important literary devices. Then you will select a particular aspect of your book that interests you as a question or topic for a written assignment. This is not only revision after the summer break but also very good preparation for your IBDP Course. During this course, you will be largely responsible for devising your own written tasks, in consultation with me, on both the language and literature components of the course. The due date for the written assignment is Friday, 2nd September.
Welcome back grade 11 and a special welcome to new students! I hope you have had good holidays and you are looking forward with excitement to the new Language and Literature Course. During this course you must read independently, carry out interpretation and analysis of an author’s style, as well as cultural and social influences, and express a thoughtful, personal response. You must write and speak in a well-organized and convincing way, showing an appreciation of each author’s choices, the possible influences on, and effect of, these choices. The aim of the course is to foster an understanding of how language, culture and context determine the ways in which meaning is constructed in texts, including literary texts. Assessment tasks are derived from the IBDP externally set course requirements that will include both oral and written assignments. These are assessed against task-specific criteria: e.g. knowledge and understanding, response to the question, organization and presentation, understanding of the use of stylistic features, interpretation of the text, organization and development, formal use of language and more.