Mass Communication – the Internet

11th December.  We have looked at what is available on the Internet now and compared this with what was available in 2005, with some astonishment!  There has been much consideration of, and debate about, the influence of the growth of the Internet socially, culturally, ethically and on life in general for many different people and societies.  Following a formal (more or less!) debate on whether the Internet is a blessing or a curse, we compared how The Beatles achieved fame and fortune compared with a current superstar.

Your task now is to design a website and a promo video for an aspiring star.  you should be ready to present this on Friday, 13th January.  I hope you are not superstitious!

Written Task

15th November.  We have now analysed a variety of advertisements both online and in print and learned about advertising techniques and the structure of advertisements.  We have also discussed issues of ethics and morality, the methods some business corporations use to create an image of political correctness and the steps some anti-advertising campaigners will take to discredit a product/business corporation.  Your written task is a written analysis and deconstruction of one or two advertisements which you may create yourself as part of the task.  Due date: 28th November.