Way back at the start of this process, you wrote a design brief that explained the problem (why it is important that people know and understand our mission and values) and what we were going to do about it. After planning them out, you created your products. Now, how do you know if they are effective?
The purpose of Criterion D: Evaluation is the following:
i. designs detailed and relevant testing methods, which generate data, to measure the success of the solution;
ii. critically evaluates the success of the solution against the design specification based on authentic product testing;
iii. explains how the solution could be improved;
iv. explains the impact of the product on the client/target audience.
During this class you need to determine how you will test the effectiveness of your visuals and start thinking about how the solution can be improved and (possibly) the impact of your product on your target audience. Before next class, you should use your testing method to collect data and we can spend that class finishing up our evaluations.
TSCs can be found here.