Way back at the start of this process, you wrote a design brief that explained the problem (why it is important that people know and understand our mission and values) and what we were going to do about it. After planning them out, you created your products. Now, how do you know if they are effective?
The purpose of Criterion D: Evaluation is the following:
i. designs detailed and relevant testing methods, which generate data, to measure the success of the solution;
ii. critically evaluates the success of the solution against the design specification based on authentic product testing;
iii. explains how the solution could be improved;
iv. explains the impact of the product on the client/target audience.
During this class you need to determine how you will test the effectiveness of your visuals and start thinking about how the solution can be improved and (possibly) the impact of your product on your target audience. Before next class, you should use your testing method to collect data and we can spend that class finishing up our evaluations.
TSCs can be found here.
Now that you have created your design specs, developed your design ideas, and selected your final design, it is time to start the creation process…
created at http://paletton.com
The first part of Criterion C requires a detailed plan of how you will create your solution. This plan will be included in your final write-up for the creation phase but should be completed prior to beginning the actual creation (hence the word “plan”!). Create a new Google and for each of your visuals, you should list out:
- the different visual elements that you will need to include in your final product (logos, photographs, drawings, shapes, banners, etc.), including where you will find these elements (hand drawn, take the photo yourself, create the graphic your self, download from where (including copyright license info))
- the different fonts that you are planning to use. (This might be already on your finished draft of your poster; just add it into your plan.)
- a sample color palette from Paletton, Kuler, Pictaculous or similar. (If you use Google Chrome, Image DNA is a cool browser app.) This color scheme should include the color codes so you can reproduce the exact color in Photoshop or Pages (or whatever program you will be using).
Combined with your finished draft, this should be enough information to allow any other person to create the visual instead of you.
The Creation and the Process Journal
Once your planning document is complete, you can begin the act of creation. As you encounter any issues or as you make any modifications from your original plan, these should be noted in your process journal. What were the issues and how did you solve them? What options did you consider and why did you select the option that you did? What inspired any modifications to your original design? If you aren’t doing this on an on-going basis in class, be sure to take the last 5 minutes or so to address these questions, along with your general progress and your plans for your homework time and your next class session, in your process journal.
Our goal is to spend the next 4 class periods (up until the holiday) working on the creation phase.
Analysis of Existing Solutions
What are some examples of effective visuals that already exist around YIS? What about in general? Find at least one example of a poster at YIS that you find effective/appealing. Using your phone or computer, take a picture, insert it into your process journal and discuss what about it is effective/appealing. Think about text, font, location, colors, alignment, logos, etc. Find at least one example online of a poster/advertisement that catches your eye. It doesn’t need to be related to mission statements necessarily, but keep in mind that whatever you choose to do you will need to create yourself from beginning to end. That means drawing your own pictures, taking your own photographs, etc.
Submitting Criterion A: Inquiry and Analysis
Now it is time to bring all of those things together. Your first assessed task is to collect all of the work that you have been doing and submit your inquiry and analysis. As the task-specific clarifications have four sections, I would advise you to organize your work in a similar manner:
- Section 1: Statement of problem and justification for solution
- Section 2: Research Plan
- Section 3: Analysis of existing solutions
- Section 4: Design Brief
The design brief should be informed by the previous three sections. There might be some parts of the brief that seem to repeat what you’ve said in the first three sections, but the idea is that the design brief should stand on its own. Assume that other people will only see the design brief so it is important that it is complete. Have a look at the video for some more background on the task in general and design briefs in particular.
This will be due at the beginning of class during the week of October 5. In addition to uploading it to Veracross, I will ask that you also upload it to Turnitin. This may require you to create an account. We will discuss how to do this in class.
Quick question(s): Can you recite the YIS Mission Statement and/or recall the YIS Value Statements? Can any of your friends? Can your parents or your siblings?
Almost every international school – and almost every company – has a mission statement. Why? What purpose does a mission statement serve for an organization? Ask your parents if the company/employer they work for has a mission statement and what it means to them (both to the company and to your parent).
The YIS community is diverse, with many different age groups (from ELC to parents) and many different backgrounds. What can we do to make the YIS Mission and Values Statements “come alive” so that they are memorable? What elements of the Mission and Values would you focus on to promote?
The overall task of this unit is to represent at least one element of the Mission Statement and one element of the Values Statements to a specified clientele on separate A4 posters in a meaningful and connected manner.
Statement of Inquiry: The YIS Mission and Values can be represented in ways that are more identifiable to different members of the community.
- Factual: What are the different ideas that make up the YIS Mission and Values Statements?
- Debatable: What aspects of the Mission and Values are most important?
- Conceptual: How can we best represent different aspects of the Mission and Values in meaningful ways?
Let’s start with Criterion A. As you work through these four stages you will keep a process journal that documents the work that you have done. This will (should) make it easier for you to complete a final document for submission.
Criterion A – Inquiring and Analyzing
- explain and justify the need for a solution to a problem for a specified client/target audience
- identify and prioritize the primary and secondary research needed to develop a solution to the problem
- analyse a range of existing products that inspire a solution to the problem
- develop a detailed design brief which summarizes the analysis of relevant research.