In this session, we will learn some key terms and some core design principles. For reference, the key terms are:
- DPS – Double page spread – two facing pages
- Caption – The copy that explains the who, what, where, when, how and why of action in a photo; plan space for every photo to have a caption!
- COB – Cut out background – a photo where the background is removed (e.g. in Photoshop)
- Dominant element – The largest eye-catching photo or collection of photos or elements on a spread. Often this will ‘sit’ or ‘hang’ on the eye-line and sit across the gutter, providing unity to the spread.
- External margin – A frame of white or empty space that will frame the edges of the spread
- Internal margin – A consistent amount of white space between elements on a page; usually one pica.
- Copy – All the text on a spread – includes captions, headlines, stories. The copy tells the story of the year.
- Eye-line – A one pica horizontal line that connects the left and right pages. Usually this is about 1/3 or 2/3 the way down a page. All elements should either sit on top of or hang below this line.
- Bleed – When pictures or text extend right the way to the end of the page.
- Headline – Words set in large type that attracts the reader to a spread. Traditionally set above copy blocks.
- White space / negative space – The absence of any element.
- Gutter – The space where the left and right pages meet. Often one or two picas wide and folded as the book comes together.
- Type / typography – Printed letters and characters
- Logo – Artwork to represent a company; can also unify a yearbook
- Pica – A journalistic unit of measurement, one pica=1/6 of an inch or 4.23 mm.
We will also learn at the following design principles.
Here is an example template created using these design principles in InDesign! Link
Now it is your turn. Starting working on your own page…
- Download the template.
- Organise the pages – double page spread? Or single left? Single right?
- Use the following guides to design a layout for the page. Use shapes for photograph placeholders and text boxes for headings, captions and copy.