Unit 3 – “Changing Minds, Changing Worlds” (Pathos)

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In this unit we will be using exploring how pathos works. We will examine how language can be used to create an emotional response in a reader by investigating Romantic-era and modern poets (such as William Blake and William Wordsworth) as well as advertisement campaigns (both video and print).  We want to see how language can produce a change in the world through emotional effect!


Session 1 – What ‘moves’ me?
We kick off our new unit with some fun games and activities to get us thinking about how language can affect our emotions and so produce change in the world!  We will also revise our background knowledge of some poetic devices.

Session 2 – Poetry and Place
Today we will read some poems to understand how our environments can inspire us emotionally. We will read some famous poetry before creating some of our own!

Session 3 – Getting Romantic about Nature!
In this session we will learn about the Romantic movement, read about William Blake and William Wordsworth, and investigate how writers can be inspired by nature. We will then analyse I Wandered Lonely as a Cloud (Wordsworth) and The Chimney Sweeper (Blake).

Session 4 – Poetry about the Natural World
Today we learn how to hold an effective discussion and use this knowledge to explore a range of more modern poems about the natural world. We will then choose one to explore in depth and then write our own original poems.

Session 5 – Poems for a Cause
In the last session we started to look at environmental poetry, some of which promoted some awareness for issues in the world. In this session we will examine two poems that deal with deforestation, Charlotte Mew’s The Trees are Down and Jack Davis’ Death of a Tree. We will also learn how to ‘read’ poems out loud (using punctuation).

Session 6 – Workings of the Wind
Today we will read James Berry’s Working of the Wind poem to investigate how writers can use diction (action verbs) and repeating grammatical patterns to create greater cohesion in a work. We will then write our own poem in a similar style.

Session 7 – Praising a Poet!
In these lessons we will synthesise everything we have learned so far in a personal fan letter to a poet. We will learn about language and structural features of such letters, analyse a poem of choice, and craft a letter to tell the poet what emotional effect the writing had on you! (Bonus: if there is time, we will read Robert Frost’s Stopping by Woods on a Snowy Evening)

Session 8 – “Save our Oceans!” Visual advertisements
Today, we move on to a study of how visual pathos techniques work in print and video advertisements in three of Greenpeace’s campaign ads about the health of our oceans.

Session 9 – Persuasive techniques in advertising
We move on to more specific persuasive techniques in advertisements and learn to distinguish pathos, logos and ethos.

Session 10 – Analysing advertisements
Today we will put everything that we have learned about the language of visual ads, pathos and persuasive techniques together in an analysis of an advert. We will practise communicating our results in an analytical essay.

Session 11 – Texts for Change! Original poem and ad
In the final project we will get to work producing both an ad and a poem for an NGO’s upcoming campaign to raise awareness on an issue of global sustainability or development.

Session 12 – “Changing Minds, Changing Worlds” unit summary and reflection
In the final lesson we will share our ‘texts for change’. We will discuss how effective we think pathos techniques can be for promoting positive change in the world before reflecting on our own learning.


Task 3 – ‘Text for Change’ – Creative poem and ad

Task 4 – Comparative analysis

  • 10 most important issues article – use to decide on an issue of interest.
  • Another 10 most important issues article – use to decide on an issue of interest.
  • Glossary / list of persuasive techniques – use to help choose techniques to use in your text.
  • Some persuasive techniques used in ads (class work) – use to help choose techniques to use in your text.



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