1. In one paragraph, outline the history of the company
2. See if you obtain any information regarding their Revenues, Expenses, Profits. Please try to estimate each of these.
3. Identify their core target market (and are their different target markets for different products)
4. List the four P’s for Keen
5. Identify the competition.
6. What are the distribution channels for keen
7. In one sentence, summarize the Keen brand
8. What do think the communications strategy is for Keen
9. What information can you find about Bill Werlin (who works for Keen) on the internet