Classical conditioning works with people, too. Go to any department store and watch what happens when a sale is announced. Cost conscious shoppers will make a beeline to that table because they associate a good sale with a sudden announcement. (And, the research proves that people are more likely to buy the sale item even if the item isn’t a good value.)
And classical conditioning works with advertising. For example, many beer ads prominently feature attractive young fit women wearing bikinis. The young women (Unconditioned Stimulus/US) naturally elicit a favorable, mildly aroused feeling (Unconditioned Response/UR) in most men. The beer is simply associated with this effect. The same thing applies with the jingles and music that accompany many advertisements.
Modern advertising strategies evolved from classical conditioning. The approach is to link an attractive US with a CS (the product being sold that was neutral before) so the consumer will feel positively toward the product just like they do with the US.
attractive person –> car –> pleasant emotional response
Exercise: Conditioning in Advertisements: Describe and critique two commericials that you think may involve classical conditioning. The ads may be from any periodical. Briefly describe each ad and what the UCS, UCR, CS, CR are, and ways of improving the ad.
Today, we will look at the different types of conditioning, stimulus and responses.
As you watch Pavlov’s experiments, think of :
Theory into practice:
Remember Little Albert? How was fear conditioned and what types of stimulus and responses did you notice in the experiment?
Exercise: Think of one of your own fears.
For one specific fear that you have, list the UCS, UCR, CS, CR.
We will discuss in our groups.
Last class, we discussed how psychology is the study of human behaviour, and how our environment, as well as our genetic makeup affect the ways we act. Today, we will discuss way to alter people’s behaviour.
Have you heard of Pavlov’s dogs? Discuss
Little Albert, one of the earliest studies of human behaviour modification.
What conclusions can you make from the Little Albert experiment?
Are there any flaws in the experiment?
In your groups, research and come up with the definitions, in your own words, of positive and negative reinforcement.
For each one think of a specific example that affect your own behaviour.
In your groups, create a short (no more than 5 minutes) experiment that will successfully demonstrate how both positive and negative reinforcement affect a person or a group’s behaviour. You will then attempt this experiment on your classmates.
First, let’s discuss some ground rules when performing psychological experiments on others.
What is psychology? Brainstorm in groups.
Why do you look the way you do?
Why do you act the way you do?
How would you explain gender differences?
How would you explain differences in physical ability?
Period 2: Read The Blind Men and the Elephant
Complete questions and discuss them with your family for homework.
In the past few weeks, we have been discussing Globalization, the technological, economic and social factors that make our world more (or less) connected, and some of its benefits and drawbacks.
Today, each group will answer one of the following question, with the use of a detailed case study.
You will present your findings on Thursday, May 2nd.
Questions 1: Rich vs Poor?
We have discussed the concepts of core-periphery in describing the level of interconnectedness of countries, and their respective roles in the world economy.
With the use of 2 case studies, discuss the interconnectedness of two region in the producing, manufacturing and selling of one consumer good. (your CS can be two regions within a country or two countries)
Question 2: The internet took my baby!
Explain how the internet works. Then, using one LEDC as a case study, explain the recent trends in its internet adoption, and specific changes the internet has had on the country’s people and culture. (not the economy) Consider ideas such as food, music, culture, language, family values, literacy etc.
Question 3: It’s not you, it’s Facebook.
Social media like Facebook, Twitter and Tumblr have changed the way people relate to each other. Using real scientific research to back up your arguments, debate the argument that the growth of virtual relationships produced a qualitative shift in the way people relate to each other in the real world.
Question 4: Taking care of business.
We have discussed the controversial role of the IMF, the WTO and the World Bank in “helping” countries with economic problems. Using a specific case study, explain the measures one of these organizations have taken to assist a country with financial problems. Using specific examples, explain the consequences of these measures on the receiving country’s people. (not necessarily its economy)
Question 5: Watashiwa lovin’ it!
McDonalds has over 31 000 restaurants in 118 countries and 1.4 million employees. It is the symbol of American success, but also a symbol of corporate greed. Describe the economic rise of the McDonald’s corporation, and the ways the franchise has been able to adapt its product to local markets. Finally, discuss whether McDonald’s differentiation of menues depending on local tastes and dietary requirements is good or bad for the local culture.
Question 6: Globalizawhat?
Give a detailed account of the lifestyle of a specific group who has not been a part of the new globalized world. Explain how the group was able to stay away from modern society and the impacts of recent contact with the wider world. Acceptable examples could be the Dani tribe of Papua New Guinea, the Amish of America etc.
Question 7: Down with their heads!
There has been a lot of backlash against corporations, globalization and multi-country summits, such as occupy wall street, the battle of Seattle, and the Quebec city riots. Explain the role of protest in the debate over globalization, and offer a reasoned argument presented by the people who oppose the globalization movement. Be careful, they are not necessarily anti-globalization…
***All answers must be presented in the form of a skit. Scripts must be handed in Thursday, May 2nd at the begining of class. Be creative.
What is Globalization?
When did globalization start?
What are the trends in globalization?
You are going to work in groups brainstorming how you are influenced or influence globalization. Each group will be given the following heading:
Using the pens provided generate a list of as many ways as possible you and your group are influenced by or influence each of the topics.
You will be asked to share your findings with the class.
In class, we have discussed the process cities must go through to host Olympic games. We have also discussed the benefits and drawbacks of doing so.
We have also discussed how Tokyo, Madrid and Istanbul are now in the run for hosting the 2020 Summer Games
Form three evenly numbered groups, then:
Issues to consider:
Finally, you will have to answer one specific question related to your city:
Istanbul: Istanbul is a very old city (almost 3000 years old) with significant historical importance. Opponents to the Istanbul bid argue that construction of olympic facilities and new transport infrastructure would inevitably damage Istanbul’s historic architecture. Evaluate the Istanbul planning committee’s plan to protect it’s historical heritage.
Tokyo: Tokyo lost the 2016 olympic bid mainly due to a lack of public support from Japanese people. Especially since the events of March 11, 2011, Japanese people feel that rebuilding Tohoku is much more important at the moment than hosting the Olympic Games. Evaluate the Japanese Olympic Committee’s plan to regain the Japanese public’s support for the games, especially regarding issues relating to Tohoku.
Madrid: Spain is in the middle of one of the worst financial crisis in the country’s history. Banks are being bailed-out, and the country is receiving aid from the European Union to alleviate the crisis. Evaluate the Madrid olympic committee’s stance that Hosting the Olympic games would actually help boost Spain’s economy.
You will need to be able to discuss anti-globalization movements.
First, read What is anti-globalization?
Then each of you will read and comment on one of teh following:
The video: The Battle of Seatle, ten years later
As a class, discuss this statement: The greatest weapon of mass destruction is corporate economic globalization.