We have been discussing how companies adapt their products to better fit different markets, considering local culture, tastes and laws.

Project 1

  • Choose one cultural item that you know well and are interested in. This could be a dance, a style of music, a sport, a food item, a piece of clothing etc. The cultural item can come from any country, but it should probably be one that you are familiar with.
  • Choose one country you would want to promote the item to. It should be a country with a different culture, background, climate, etc.
  • ¬†Write a one-paragraph background. How did the the thing originate initially? How is it sold today? How is it practiced/worn/performed/etc in the country of origin?
  • Adapt the product for the new country. Consider ways that you have to adapt it for the new culture.
  • Create a one page ad/poster or 30 second commercial for the adapted product


When you have decided your product, fill in this document: 8B 8C