We have been discussing globalization and its influence on culture, economics, people, international relations, the environment etc.
What is the impact of globalization on you?
Comapanies, aware of the power and possible economic benefit of doing business globally, have tried to sell their products worldwide, with varying levels of success. They’ve realized that you can’t sell a product the same way in every country.
- What factors may affect the way you sell a product in a different country?
- Can you think of a product that you use that would not sell in another culture? Why?
- How can a company adapt their product to other cultures?