Last class, we discussed how psychology is the study of human behavior, and how our environment, as well as our genetic makeup affect the ways we act. We also discussed reasons people are altruistic. Finally, we discussed ways researchers can measure the reason for altruism. 

Today, we will discuss way to alter people’s behavior.

Part 1: Conditioning

Have you heard of Pavlov’s dogs? Discuss

  • How do we learn?
  • What has created your personality?
  • How do you know that you have free will?

Classical Conditioning – Ivan Pavlov

classical-conditioning

 

Ok that was a lot of information. Here’s a simpler version:

Here is an example of altering behavior on humans: Little Albert, one of the earliest studies of human behavior modification.

What conclusions can you make from the Little Albert experiment?

Are there any flaws in the experiment?

In your table groups, can you list the:

  • UCS
  • UCR
  • CS
  • CR

Part 2: Positive vs. Negative reinforcement

For each one think of a specific example that affect your own behavior.

In your groups, research and come up with the definitions, in your own words, of positive and negative reinforcement.

Read and complete the advertising question in the handout in groups of 2 or 3 

You will embed the videos here (9A, 9C)  and present your findings to the class