We have been discussing how companies use conditioning to manipulate our behaviour, in order to make us (the consumer) buy their product.
What techniques have we discussed that advertizers use to manipulate our behaviour?
Today, you will analyze how the media does this:
You will use the following sources to compete the task:
- The ‘sheep effect’: Here is the missing video on The elevator test – conformity
- Marketing Psychology
- Manipulating Behaviour in Advertizing
- Psychological Tactics of Marketers
- Manipulation in Advertizing
- How colours affect purchases
For Psychological studies, use
Here is your task:
- Pick a commercial you think uses a few psychological techniques. It can be any type: video, poster, billboard, etc.
- Identify and analyse 3 to 5 techniques the marketeers are using in their commercial advert(s). With reference to one or more commercials you will identify some of the the techniques used to make us buy.
- For each technique, you will evaluate its effectiveness. You must use sources to support your argument, not your personal opinion. Find a study that has proven this theory.
- The study might not be directly related to your topic or use the same terminology as the sources above. You need to refine your searches to find the proper study
- Name each study by the lead researcher(s) last name(s) and mention the university where it was conducted at leats once.
- Groups of 2
- Present your findings in any way you fell will best convey your information: written google doc with hyperlinks, a voice over video (4 minutes max), poster, presentation (4 minutes max), interpretive dance, etc
- Please link your work here
Your work must include:
- The clip or clips from a commercial ( any language )
- Identify the target audience and demographic – who is the commercial aimed at
- Annotations or notes clearly explaining the technique (tricks) used in the commercials
- An explanation of the reasons for using each technique
- Your evaluation as to why you think it is effective or not, what makes it a good advert
- MLA citations
- If you present on slides, no more than 10 words per slide
Due beginning of lesson –
- 9A: Thursday September 21
- 9C: Friday September 22