Month: September 2018

InS 9: Experiment on Memory

The psychology experiment has 2 main objectives:

  1. To familiarise you with psychological research and methods
  2. To conduct an experiment required for psychological study where one independent variable is manipulated (TBD) and one dependent variable is measured (number of words remembered)

After conducting your experiment as a class you will collate all the data and then do your write up of the experiment individually along the following guidelines.

Part 1: Groups of 4

Title Page includes the name of the experiment: The Effect of Word Order on Memory: The Serial Position Effect centered and then in the lower left hand corner your names, your class and the date of submission on three separate lines

We will also have another experiment based on another variable.

Brainstorm ideas of variables we could look into.

Introduction includes :

  • the subject you are investigating
  • details of the studies being replicated and its findings
  • why you are doing the experiment
  • what the aim is
  • what your hypotheses are (i.e.) our first hypothesis is that memory of the middle section of words will be greater if a larger font is used.

Method is given to you but briefly state the design of the experiment:

  • who the participants are (we will all be using an opportunity or convenience sampling based on time constraints instead of random sampling)
  • the materials needed to conduct the experiment
  • an informed consent form
  • the step by step procedure to conduct the experiment referring to instructions in the appendix
  • Include a short justification for each part of your method.
  • Hyperlink your work here

InS 9: Memory continued

Let’s play a game: 

Understanding short term memory through a letter recall activity

Let’s try another one.

Last one!

  • Compare your correct answer % with your group. Are the patterns the same?
  • What factors affected your memory recall?
  • What technique did you use to remember the letters?
  • How could you remember these letter if you had more time?
  • What variations could have helped/hindered your memory?
  • Did you put wrong answers? What does that say about your actual memories?
  • Have you had memories that turned out to be false?

Put your score in here

Here are a few other ones if you want to try some more on your own. (See also)

InS 8: World Religion Research Project

You are to take a question about religion and attempt to answer it, demonstrating research skills and an ability to communicate an understanding of multiple points of view.

Here are some example questions.  

1) All world religions share the same characteristics?  To what extent do you agree with this statement?

2) Analyze the effect of one world religion on one country? (i.e. Analyze has Buddhism affected Japan?)

3) If you want to understand a religion, it is important to understand how they organize their worship space.  Citing a least two religions, analyze how the worship space (i.e Church/Mosque) reflects the values of the religion.

4) Evaluate how religion affected art?  Use at least two religions in your work.

You will make your own analytical question.  Just have it approved by the teacher.  



  • You must create something that has at least 250 written words and a thesis statement.  These words do not necessarily have to be in paragraph format, though that is an option.
  • You must answer the question as it is asked
  • You must include specific evidence to support your thesis statement.  Evidence can be visual or written.
  • You must show analytical skills (how does the evidence help answer the question)
  • You must turn in your research log and a bibliography


  • You can do an essay.  For an essay to receive top marks, you would have to write more words than the minimum 250 words (max 500 words)
  • You could do a hybrid essay and multimedia ( for instance podcast/voicethread/animoto)
  • You could do a multimedia presentation that has written word sprinkled throughout the product

The steps: (Links will be added as we move through the project)

  • Step 1: Creating a good question (Investigating)
  • Step 2: Research (Investigating)
  • Step 3: Design/Storyboard/outline plan for communication (Communication)
  • Step 4: Share/Feedback design with peers (Communication)
  • Step 5: Create product (Communication/Critical thinking)


You will be marked on criterion  B, C, and D

Hyperlink your research question, research log and final product here

(Past examples)


InS9: Intro to Memory

Introduction to Memory and Research Methods for Psychology.

What is memory? How do we remember things? Why do we forget things?

Part 1 How does Memory work?

Watch this video:


  1. Explain something you learned about how memory functions (works) that you didn’t know about before watching the film.
  2. Are there any ethical considerations about any of the treatments or technology you saw in the film? Does the result of the treatment outweigh the ethical consideration? Why?

Part 2: Read How Does Memory Work

  • Give the definition, in your own words,  of 5 words vocabulary terms you did not know in the reading
  • In groups of 2 or 3, create a poster visually representing the way our brain registers memories
  • Use annotations
  • Be creative
  • Due next class

InS 10: Monopolies

Why do companies compete with each other?

How can a company compete with another? (Strategies)

What is the purpose of advertising?

Draw a diagram explaining the outcome of advertising on quantity and pricing.

What is a monopoly?

Draw a diagram of how a monopoly would affect quantity and pricing.

Is a monopoly a good or bad thing?

We will now play the “Hunt the Cons” game to think further about the pros and cons of monopolies.

Let’s discuss again, is a monopoly a good or bad thing?

Activity 1:

In groups of 2, go over the Monopoly slideshow

  • Make a copy of this document , add your names to the title, share it with me and hyperlink it here
  • Then, answer the questions in paragraph form and list of all the important words, give their definitions and one real world example.

Activity 2:

In your same groups, find 2 real world examples of companies with a monopoly on their market.

Explain why it is a monopoly


  • One with positive social outcomes
  • One with negative social outcomes

Sirius XM to buy Pandora


For your Second summative assessment, you will have a choice of creating a video or a Pecha Kucha (Or an essay, anyone?)

TSC for Video (groups of 2)

TSC for Pecha Kucha (Google slide timing tutorial) (Individual)

TSC  for Essay

Hyperlink your team, topic and project here


Past examples:

Due date:

  • 10B: Tuesday October 9th
  • 10C: Monday October 8th

Snow Club Registration

Sign up Here

InS9 – InS 9: Psychology in advertizing

We have been discussing how companies use conditioning to manipulate our behaviour, in order to make us (the consumer) buy their product. 

What techniques have we discussed that advertizers use to manipulate our behaviour?

Today, you will analyze how the media does this:

You will use the following sources to compete the task:

For Psychological studies, use

Here is your task:

  • Pick a commercial you think uses a few psychological techniques. It can be any type: video, poster, billboard, etc.
  • Identify and analyse 3 to 5 techniques the marketeers are using in their commercial advert(s). With reference to one or more commercials you will identify some of the the techniques used to make us buy.
  • For each technique, you will evaluate its effectiveness. You must use sources to support your argument, not your personal opinion. Find a study that has proven this theory.
    • The study might not be directly related to your topic or use the same terminology as the sources above. You need to refine your searches to find the proper study
    • Name each study by the lead researcher(s) last name(s) and mention the university where it was conducted at leats once.
  • Groups of 2
  • Present your findings in any way you fell will best convey your information: written google doc with hyperlinks, a voice over video (4 minutes max), poster,  presentation (4 minutes max), interpretive dance, etc
  • Please link your work here

Your work must include:

  • The clip or clips from a commercial ( any language )
  • Identify the target audience and demographic – who is the commercial aimed at
  • Annotations or notes clearly explaining the technique (tricks) used in the commercials
  • An explanation of the reasons for using each technique
  • Your evaluation as to why you think it is effective or not, what makes it a good advert
  • MLA citations
  • If you present on slides, no more than 10 words per slide

Due beginning of lesson –

  • 9C, Wednesday September 19

TSC Criteria

InS 8: World Religion Presentation


In your groups brainstorm and research how religion affects our world today.

  • What are the positive impacts?
  • What are the negative impacts?
  • How has religion affected
    • your daily life
    •  politics
    • culture
    • art
    • education
    • food
    • etc

First Summative Assessment: World Religion Presentation

Objective: You will be able to explain the characteristics of a major world religion and analyze the effect the religion has on the world

Grouping: Groups of 3 (to be assigned by the teacher) 

Assignment: Research, create and present a 3 to 5 minute slideshow (Keynote, Prezi, Google Presentation) that explains the origin, growth, main features, and effect on the world today of one of the following religions:

  • Buddhism
  • Hinduism
  • Baha’i
  • Taoism
  • Shintoism
  • Sikhism
  • Jainism
  • anything else, if approved by your teacher

Content to include the following (not necessarily in this order)

    • Founder(s) / Origin
    • Holy Writings
    • Places of Worship
    • Main Beliefs
    • Number of Followers Today
    • Rules and Customs
    • Holidays and Festivals
  • positive effect on the world today (This one is important…don’t forget it!!)
  • Anything else you may find relevant to introduce the topic

Some tips to get top marks

  • Visual
    • Use images more than words (Presentation Zen)
    • Use Creative Commons images or visually appealing images (not clip art or bullets!)
    • One slide per characteristic is effective
    • Make sure you cite your images using MLA format (your can have a final citation slide if you like)
  • Oral
    • It’s clear you practiced your speech and your speech is written
    • You are not over-reliant on your speech, but use your notecards as prompts
    • Your voice is clear and easy to understand
    • Your tone is respectful

Timeline: ~1 week and a half

Assessment Criteria  – A and C successful project will show that students can… 

Criterion A – Knowledge and Understanding

Level 7/8

  • You include clear details about all aspects to be researched
  • All of your details use a range of terminology accurately referring to religion
  • You demonstrates detailed  knowledge and understanding of how your religion positively changed the world through developed and accurate  descriptions, explanations and examples (text,visual, etc.)

Criterion C – Communicating

Level 7/8

    • You communicate information and ideas in a way that is completely appropriate to the audience and the purpose, without relying on reading
    • You structure information and ideas completely according to the task instruction
    • Each member equally contributes to the planning and delivery of the presentation
    • You cite all of your Creative Commons images using MLA format 


For Research:

Student Resource Center

Britannica School

The Library- Book Shelf

Bitesize Religion

For Citations:

MLA Citation Generator

Due Friday September 14th

Hyperlink your presentations here



InS 9: Classical Conditioning

Thus far, we have discussed how psychology is the study of human behavior, and how our environment, as well as our genetic makeup affect the ways we act. We briefly discussed reasons people are altruistic. Finally, we discussed ways researchers can measure the reason for altruism. 

Today, we will discuss way to alter people’s behavior.

Part 1: Conditioning

Have you heard of Pavlov’s dogs? Discuss

  • How do we learn?
  • What has created your personality?
  • How do you know that you have free will?

Classical Conditioning – Ivan Pavlov



Ok that was a lot of information. Here’s a simpler version:

Here is an example of altering behavior on humans: Little Albert, one of the earliest studies of human behavior modification.

What conclusions can you make from the Little Albert experiment?

Are there any flaws in the experiment?

In your table groups, can you list the:

  • UCS
  • UCR
  • CS
  • CR

Part 2: Now there are different ways a stimulus that can change a behavior:

  • Negative reinforcement occurs when a certain stimulus (usually an aversive stimulus) is removed after a particular behavior is exhibited. The likelihood of the particular behavior occurring again in the future is increased because of removing/avoiding the negative consequence. (source)
  • While a  positive reinforcement involves the addition of a reinforcing stimulus following a behavior that makes it more likely that the behavior will occur again in the future. When a favorable outcome, event, or reward occurs after an action, that particular response or behavior will be strengthened. (source)

In your groups, one real world example of  positive and negative reinforcement in your lives.

Part 3: Then, in groups of 2 or 3, read and complete the advertising question in the handout 

You will embed the videos here (9A) and present your findings to the class




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