Title Page includes the name of the experiment The Effect of Word Order on Memory: The Serial Position Effect centered and then in the lower left hand corner your name, your class and the date of submission on three separate lines
Abstract is written after the experiment and states what you are studying, the aim or purpose of the experiment you are conducting, a brief description of the method, some details about the participants, where the research was conducted, and briefly state your results. (1 paragraph)
Results : Graphs of your results with clear labels and titles, your results must also be clearly stated in written form in this section, including anomalies (2 graphs and a totla of 4 sentences)
Discussion: relates your results to the results of the study you are replicating, you state what your results mean in relation to your hypotheses, you state your conclusion, and how you would improve this study if you were to do it again (2 paragraphs)
Appendix: Include a summary table of raw data in the appendix that you can refer to, as well as all of your calculations (Images of your data tables, with titles and numbers, and all calculations)
Pick a commercial you think uses a few psychological techniques. It can be any type: video, poster, billboard, etc.
Identify and analyse 3 to 5 techniques the marketeers are using in their commercial advert(s). With reference to one or more commercials you will identify some of the the techniques used to make us buy.
For each technique, you will evaluate its effectiveness. You must use sources to support your argument, not your personal opinion. Find a study that has proven this theory.
The study might not be directly related to your topic or use the same terminology as the sources above. You need to refine your searches to find the proper study
Name each study by the lead researcher(s) last name(s) and mention the university where it was conducted at leats once.
Groups of 2
Present your findings in any way you fell will best convey your information: written google doc with hyperlinks, a voice over video (4 minutes max), poster, presentation (4 minutes max), interpretive dance, etc
Last class, we discussed how psychology is the study of human behavior, and how our environment, as well as our genetic makeup affect the ways we act. We also discussed reasons people are altruistic. Finally, we discussed ways researchers can measure the reason for altruism.
Today, we will discuss way to alter people’s behavior.
Part 1: Conditioning
Have you heard of Pavlov’s dogs? Discuss
How do we learn?
What has created your personality?
How do you know that you have free will?
Classical Conditioning – Ivan Pavlov
Ok that was a lot of information. Here’s a simpler version:
Here is an example of altering behavior on humans: Little Albert, one of the earliest studies of human behavior modification.
What conclusions can you make from the Little Albert experiment?
Are there any flaws in the experiment?
In your table groups, can you list the:
Part 2: Positive vs. Negative reinforcement
For each one think of a specific example that affect your own behavior.
In your groups, research and come up with the definitions, in your own words, of positive and negative reinforcement.
Read and complete the advertising question in the handout in groups of 2 or 3
You will embed the videos here (9A, 9C) and present your findings to the class
I will be away today, visiting the Edo museum with the grade 10s. Here is the work to be done:
9A you have 2 periods to do part 1 and 2
9C you have one period to do part 1
Part 1: Altruism Question
Create groups with at least one person from each presentation groups from the last lesson. (the reading)
Using the reading on social responsibility, prosocial behaviour and altruism discuss answer the following questions. Do not assign one question per person. You need to discuss the answers and come up with a commonly agreed answer.
What is one possible explanation for the dominance of black athletes in sprint events? Why is this a dangerous and/or erroneous assumption to make?
Write a blogpost explaining your understanding of the Nature VS Nurture debate. Using examples, give your opinion on the theme. Is our behaviour dictated by our genes or our environment? Post your blogpost link here
Using the Nature vs. Nurture (handout), read the arguments and then fill out the chart on the back, and check with your family tonight on whether or not they agree with you, and please bring your sheet completed next class, ready to discuss your answers.