Title Page includes the name of the experiment The Effect of Word Order on Memory: The Serial Position Effect centered and then in the lower left hand corner your name, your class and the date of submission on three separate lines
Abstract is written after the experiment and states what you are studying, the aim or purpose of the experiment you are conducting, a brief description of the method, some details about the participants, where the research was conducted, and briefly state your results. (1 paragraph)
Results : Graphs of your results with clear labels and titles, your results must also be clearly stated in written form in this section, including anomalies (2 graphs and a totla of 4 sentences)
Discussion: relates your results to the results of the study you are replicating, you state what your results mean in relation to your hypotheses, you state your conclusion, and how you would improve this study if you were to do it again (2 paragraphs)
Appendix: Include a summary table of raw data in the appendix that you can refer to, as well as all of your calculations (Images of your data tables, with titles and numbers, and all calculations)
Pick a commercial you think uses a few psychological techniques. It can be any type: video, poster, billboard, etc.
Identify and analyse 3 to 5 techniques the marketeers are using in their commercial advert(s). With reference to one or more commercials you will identify some of the the techniques used to make us buy.
For each technique, you will evaluate its effectiveness. You must use sources to support your argument, not your personal opinion. Find a study that has proven this theory.
The study might not be directly related to your topic or use the same terminology as the sources above. You need to refine your searches to find the proper study
Name each study by the lead researcher(s) last name(s) and mention the university where it was conducted at leats once.
Groups of 2
Present your findings in any way you fell will best convey your information: written google doc with hyperlinks, a voice over video (4 minutes max), poster, presentation (4 minutes max), interpretive dance, etc
Thus far, we have discussed how psychology is the study of human behavior, and how our environment, as well as our genetic makeup affect the ways we act. We briefly discussed reasons people are altruistic. Finally, we discussed ways researchers can measure the reason for altruism.
Today, we will discuss way to alter people’s behavior.
Part 1: Conditioning
Have you heard of Pavlov’s dogs? Discuss
How do we learn?
What has created your personality?
How do you know that you have free will?
Classical Conditioning – Ivan Pavlov
Ok that was a lot of information. Here’s a simpler version:
Here is an example of altering behavior on humans: Little Albert, one of the earliest studies of human behavior modification.
What conclusions can you make from the Little Albert experiment?
Are there any flaws in the experiment?
In your table groups, can you list the:
Part 2: Now there are different ways a stimulus that can change a behavior:
Negative reinforcement occurs when a certain stimulus (usually an aversive stimulus) is removed after a particular behavior is exhibited. The likelihood of the particular behavior occurring again in the future is increased because of removing/avoiding the negative consequence. (source)
While a positive reinforcement involves the addition of a reinforcing stimulus following a behavior that makes it more likely that the behavior will occur again in the future. When a favorable outcome, event, or reward occurs after an action, that particular response or behavior will be strengthened. (source)
In your groups, one real world example of positive and negative reinforcement in your lives.
Part 3: Then, in groups of 2 or 3, read and complete the advertising question in the handout
You will embed the videos here (9A) and present your findings to the class
Using the Nature vs. Nurture (handout), read the arguments and then fill out the chart on the back, and check with your family tonight on whether or not they agree with you, and please bring your sheet completed to tomorrow’s class, ready to discuss your answers.
Once you find your person or group, take a screenshot of their profile and save their page, and do some further research on the country or region they come from:
find information about their level of development and standard of living ( HDI- Fertility rate, GNP, disease etc )
Issues in their area or country ( government stability, economy, debt, war etc ) which might affect their level of development.
Main economic activities and growth rate
Climate, resources and physical nature of the country
Any other information that will help you with your decision
You will create a 1 page document and 3 minute presentation recommending strategies that will help improve the standard of living and break the cycle of poverty of the community represented by an individual
You need to suggest the strategies we have discussed in class: AID, FDI, Fair Trade, Debt Relief, Market and Trade Access, Government policy, Remittances, as well as micro-financing through Kiva. If you find any other strategy make sure to ask your teacher first.
You also need to clearly explain how your ideas will break the cycle of poverty of your recipient’s community
All of your decisions must be supported with statistical and anecdotal evidence.