Grade 4 graphic designers create campaign posters

The Grade 4 students have completed their campaign posters, from a collaborative unit which focused on the central idea that the media can influence thinking and behavior. The students worked in small groups to develop their own media campaign on a subject of their choosing. In art class, the students learned about Contrast, Unity, and Balance as principles of design, and they used these guidelines to help them create a visual display (e.g. a campaign poster) to communicate their goal for their campaign. The students made much progress in learning how to communicate visually using Contrast, Unity, and Balance to create a simple, clear message with text and images.

Have a look at the students at work:

This year our Grade 4 graphic designers relied on both traditional tools (pencil & paper) and contemporary tools (laptops & digital apps) to help them to create their posters. Student had the choice of using their own drawings, photos they took themselves, and/or photos found with Creative Commons or other appropriate search tools. Creating and combining text & imagery with Google Drawing, the students were able to work collaboratively to achieve varied levels of successful visual communication through good contrast, unity, balance, and interesting imagery.

Both the students’ rough draft designs and their final version were shared with their peers globally on the website Creatubbles, where students both at YIS and in other schools worldwide could view and comments on their graphic design work. Our Grade 4 students used some of the constructive feedback to help them improve their visual communication. See the students’ work in these two galleries (you’ll need to join Creatubbles first, but it’s easy and free to do so): Gr.4 Rough Draft Posters and Gr.4 Final Posters.

The students’ final posters have been printed in color and being exhibited in the stairwell display area in the K-1 building. Ultimately, the goals for the Grade 4 art students were for them to provide constructive criticism when responding to an artwork, to recognize that different audiences respond in different ways to artwork, and to show an awareness of the affective power of the visual arts.

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