InS 9: Psychology advertising script
We have been discussing the ways advertisements influence our behaviors and perceptions toward their product. You will now create your own annotated script for a 30 second commercial using two or more of the techniques we have studied in class.
Your script must include:
- The full script of the commercial, including text and visual instructions
- Identify your target audience and demographic
- Annotations clearly explaining the technique (tricks) used
- A detailed explanation of the reasons for using each technique
- Be creative!
Due Monday April 6th.
You will then shoot the commercial.
Check you have completed your assignment from Friday and put the link to your work on this doc.
You are to choose what you consider to be the 10 most important Human Rights. List them in order of merit 1 = most important to 10 = less important. For each justify, in a short paragraph, why you rank them from 1 to 10.
Could you come up with another Human Right, which you think may be important in today’s world. You may have 2 or 3 you can add. Whatever you decide, state why it is important to you and other people around the world.
Lesson 4: Compare and contrast commercials that you felt used classical conditioning to sell the product. Watch the Video clip on psychological advertizing techniques with the handout on the six principles of advertizing, putting the definition of each into your own words, and citing one example of each. What are some of the new techniques being used? Which are most effective and why? HW: think about what product you would like to sell in a 30 second to 1 minute commercial using one or more psychological techniques in your pitch for Monday’s class.
Watch these videos and then produce annotated diagrams of El Nino climatic conditions East and West Pacific, as well as regular conditions and La Nina.
Great kids el nino explanation.
El Nino video
good E Nino explanation
El Nino and La Nina cheat sheet
Examine the economic effects of El Nino and/or La Nina events. ( 10 marks )
Explain the function of the Oceanic conveyor belt. ( 6 marks )
What are human rights? Are they easy to define? What are the basic freedoms and entitlements of every human being? How should we protect these freedoms and entitlements?
Human Rights activity. Have you ever experienced limits on your freedom of expression (this could be in what you say, write or wear)? How did the this make you feel? Do you believe that the restrictions made sense and were fair? Share your story with someone in the class.
Now choose one of the thirty articles on UN Universal Declaration of Human Rights and be able to explain it to the class.
State one example of how that article is not being followed and why? and an example of where it is and why? this is to be finished for homework.
i.e. Article 4: No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms. In your words “No slavery of any kind”. And then some examples of where slavery exists and why it has not been stopped?
Lesson 4: Compare and contrast commercials that you felt used classical conditioning to sell the product. Watch the Video clip on psychological advertizing techniques with the handout on the six principles of advertizing, putting the definition of each into your own words, and citing one example of each. What are some of the new techniques being used? Which are most effective and why? HW: think about what product you would like to sell in a 30 second to 1 minute commercial using one or more psychological techniques in your pitch for Monday’s class 15th March.
I have given you the handouts: Behaviourism and learning (handout) for overview reading. Classical conditioning with unconditioned and conditioned stimuli and responses (outline and examples). Watch the short clip on Pavlov’s Dogs. Quick clip from The Office. Explain the terminology in classical conditioning and then work through scenarios on the outline. How about Classical Conditioning in advertizing? HW: looking for two advertizements that use classical conditioning.
Go to Geographyalltheway – outsourcing
complete the essay-
- Analyse the importance of information and communication technologies in the process of international outsourcing. [10 marks]
paying particular attention to the structure
Read the articles and watch the videos then read the Outsourcing – India doc
Outsourcing on the increase read this
Read Global interactions page 83( part 1, part 2 )
IB study guide page 162
Blue study guide page 350 and 351
- Examine the development of one major outsourcing centre ( 10 ) ( use Bangalore ! )
For homework please make sure you have finished question 1 and 2 for Wed March 4th
Lesson 2: Introduction to Psychology and the study of human behaviour. Nature vs nurture (cont.) : twin studies and what they tell us. Watch twin studies nature vs. nurture and the differences in size and weight between Cory and Eric, and how the nourishment in the womb plays a part. Watch the following clip on twins separated at birth, then answer the following questions:
- What unethical decision was responsible for the situation described in this video?
- Can you think of situation when it might be justified to be unethical in the pursuit of scientific knowledge of genetics or evolution?
- What is the most powerful evidence in this video that nature is more influential than nurture in explaining, predicting, or understanding human behavior?
Here is a more detailed video of the twin girls separated at birth. Summarize the findings of twin studies and what they can tell us about the nature vs. nurture debate.
The watch this clip of conjoined twins