Read the following examples – linked below. Then answer question 1
- Are we in danger of homogenisation?
( link to urban landscapes – environmental change ) also consider rural landscape changing and homogenising.
World is changing fast due to improved technology, satellites, internet, improved transport and financial ties….more globalization and as we become more interconnected. Due to globalization different places and cultures around the world are converging and becoming similar – due to
- Export of “superior” culture – domination of Western cultures = Westernization/Americanization (Occidental ←→ Oriental cultures) backlash from oriental cultures/conservative Arab => Terrorism
- Merging of Cultures (Hybridization) through greater interconnectedness
Are we approaching a single, dominant, global culture?
Western dominance? Westernisation? especially British – language/American/music. food etc
Example 1 – Explain the process of cultural diffusion. [10 marks]
- Consumerism and culture
Brands dominate watch this video
We have to study 2 Branded commodities – we will focus on Starbucks and McDonalds – Look at the links below for general info.
1.Answer the question below using the example answer above about the growth of McDonalds – get it down to 1 typed page. Do refer to some key dates and some figures.
ESSAY: Analyse the spatial and temporal pattern of one branded commodity
(10 marks )
Spatial- where did the commodity start – growth, how and why did it grow, statistics/figures, how fast is it growing , where is it’s biggest growth areas, any areas it is struggling in?
Temporal – when it started and key dates in it’s growth – use stats to highlight how quick
Read this carefully – Example answer for McDonalds
another, more concise one
***Read these- some great egs of adapting on a local level to get customers – Egs of Glocalisation – reverse adaption of McDonalds and Starbucks at a local level
- Using the links, and any up to date info you can find for Starbucks, answer the same question in relation to Starbucks – use the same format as the example for McDs – get down to one typed page. You may work in pairs for this. Must be completed by end the lesson
ESSAY: Analyse the spatial and temporal pattern of one branded ( Starbucks ) commodity
(10 marks )
Example Starbucks answer